A classic marketing dilema
Written by Stephen Abbott on Tue, 2006-06-27 00:12

There is an old adage in marketing: I know half my marketing isn't working, I just don't know which half.

I don't know the details of your marketing efforts, but one of the biggest challenges for businesses is giving up too early on a plan when the results take a little longer than expected. Marketing benefits exponentially from momentum, even online. Small shifts to keep it on track are important - just make sure you don't abandon a good plan too soon.

That's my two cents.

I'd give you at least 5 cents for that advice
Written by kay on Tue, 2006-06-27 13:56

Or maybe even 10 cents!

Stephen makes a great point Music 2. While you don't necessarily want to abandon your plan, it is imperative to be responsive and flexible where you see the need for change and online marketing definitely facilitates that.

It is indeed always a learning process. Best of luck with your continued growth!