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What do you think of Sonicbids?

November 4, 2006, 12:46 pm
arctic
Artist, Vancouver

Posts: 119
Joined: 2006-03-09
Posted: 2 years 4 weeks ago

Most of you bands are probably at least passingly familiar with Sonicbids - it's a subscription service where you pay $60/year to have them host an EPK that you can then submit to things such as festivals, licensing opportunities and other venues (for additional fees, ranging from $5-50).

Sonicbids has come in handy for us a few times - we used it to apply to the two NXNE festivals that ARCTIC has attended, plus New Music West and a few things we didn't get into as well. But we're starting to doubt its value. We already have a perfectly good website. We don't think we're going to do a lot of industry festivals in the next year or two. Many of the other "opportunities" are somewhat dubious - paying someone to REVIEW your CD, or have a chance at song contests and compilations CDs from obscure little places. Sometimes it reminds me of those scam poetry contests where they tell you you've been specially selected and then invite you to buy a copy of the "publication".

So overall, we don't use it much. The catch is, of course, that when you DO want to apply for something, Sonicbids is sometimes the ONLY submission method accepted. This is troubling: it's becoming a monopoly and forcing indie artists to pay Sonicbids AND then pay the promoter in situations when they would only have had to send in a printed press kit in the past. More troubling to me is that venues are starting to use it as a method of screening bands - the Pit Pub at UBC, for example, charges a $5 fee to consider a band. This is uncomfortably close to pay-to-play. Since it's a low fee, most people just shrug it off as being the same cost as mailing a printed press kit - but these things add up, and they set a bad precedent. If venues start to realize they can CHARGE you to listen to your music, how much more expensive is it going to be to book a tour than it already is?

I'm curious what others are doing or not doing about Sonicbids. Is it worth it to you? Is it a necessary evil that we all have to be part of to be taken seriously? Or is it yet another waste of the limited funds that indie musicians have to work with?

Kirsten


November 4, 2006, 3:11 pm
Stephen Abbott
Fan, Vancouver

Posts: 920
Joined: 2006-03-24
Posted: 2 years 4 weeks ago
Pay to play is dangerous

...especially when the result is simply "opportunity", not results. I don't have experience directly with Sonicbids, but anytime someone wants to charge you for the privelege of participating, I always look a little deeper into the business model. Consider the number of bands, multiply that by 60+ dollars, and you can see how lucrative it is - and they don't have to do anything (other than host it) to fulfill their commitment to you.

Paying people to review your CD is silly.

You can find this situation in almost any industry that has choice jobs/opportunities. The allure of great success encourages people to make decisions that normally wouldn't make sense. (Would you pay a cover to stand in line at a club, with no idea whether you would get in or not? No. That would be dumb.)Music is certainly one, but the travel industry and modeling are others that seem to have this practice built into the culture. In the business world, a headhunter would be the same thing as Sonicbids. But they only get paid once they find you the job.

If Sonicbids has a monopoly on a bidding process, that is troubling. That situation is never a good one if the monopoly is out to make a profit.


November 8, 2006, 6:22 pm
Four Corners
Artist, Vancouver

Posts: 20
Joined: 2006-10-23
Posted: 2 years 3 weeks ago
I don't use it

I have always had a problem with paying up front for something that does not give guaranteed results. Whether it's Sonicbids, or a local promotor that charges a fee so you can then apply for a festival that you still might not be accepted for, it's never sat right with me. Now that means that I haven't applied to some festivals, and I may have missed some oppurtunities because of it, but I am broke enough. I don't like to spend money on something that may not have any benefit at all.


July 23, 2007, 2:47 pm
sonicbids
Fan, Boston

Posts: 3
Joined: 2007-07-23
Posted: 1 year 18 weeks ago
Sonicbids

Hey All,

This is Tony from the Sonicbids, sorry this is so late. But first I want to say that this is good discussion, and we figured Sonicbids should shed its point of view on the matter.

While we do charge a submission fee we guarantee that the submission fee would cost no more then you would pay to send that person a physical press kit via old fashioned snail mail. The only difference is that with us it’s electronic, instantaneous, and it won't get lost in the mail. When it comes to the larger festivals that charge an application fee, we make sure our price is the same if not less then festival you’re submitting to.

You’re right however the costs can add up and there a lot of things that may not be suitable for every artist. So we always recommend that you do research into any opportunity prior to submitting. As your band may either not be ready for it, or you may be way above it. We try not to put a value on any one opportunity as what works for one artist may not work for another. So it pays to take the time to try and build a relationship with the person your submitting your press kit and $5 dollars to.

If you are at the point in your career where you are sending out physical press kits to people on a weekly basis, this service can in fact save you a lot of money, as we have a tool that allows you to send a press kit to anyone with an email address at no additional costs (or the time it takes to put a promo pack together). We have had artists take great advantage of this. I use it with my own group http://www.sonicbids.com/stemsounds. We found that talent buyers like the format; it allows us to focus our content to a nice resume fashion that a fan wouldn't care too much about.

I will say that we are out to become the standard in online music talent buying, however our intentions are in no way profit based. Our goal is to open up a world of opportunities to new artists who wouldn't otherwise know where to look, and to open a world of talent to promoters who otherwise wouldn't even know they existed.

If anyone has any questions you can always free to reach us at http://www.sonicbids.com/support

-Tony-


July 23, 2007, 3:40 pm
uberbelly
Artist, Vancouver

Posts: 738
Joined: 2006-02-08
Posted: 1 year 18 weeks ago
kudos

Interesting forum and hats off to Tony for the response!

--

Give Me Something Real!


July 24, 2007, 2:27 pm
arctic
Artist, Vancouver

Posts: 119
Joined: 2006-03-09
Posted: 1 year 18 weeks ago
Sonicbids

Tony, thanks very much for coming by and adding your thoughts - it always means a lot when someone from a company being discussed actually turns up to give their viewpoint! That free resume-style submission idea is interesting - will look into it.

For me, the problem isn't so much from Sonicbids itself - because the model itself is very useful and practical. It does save a lot of hassle in mailouts, it has tons of features, and it's nice to have a record of everything. The problem is from the people who are willing to use Sonicbids to take advantage of emerging artists' dreams and hopes. This is, of course, common in the entertainment industry - there's so many people who want to be rock stars and movie stars and famous authors and scriptwriters, and it makes them an easy target.

I don't have any problem with festivals charging to review an EPK, because it takes a massive amount of effort to put these things on, many, many hours to review all the submissions, and it's generally a once-a-year, labour-of-love effort on the part of those involved. But I do have a problem with venues - small venues like the Pit - charging a cost to accept a band's application, because if you have a performance venue, selecting bands is part of your job, it's not an extra service. That's a trend that worries me a great deal - is it going to cost me $100 just to APPLY to book a cross-Canada tour, with no promises of any results? And I do have a problem with people setting up fly-by-night music review websites and then charging bands $5-10 for a review that may or may not get written.

But I don't expect Sonicbids to police the opportunities for shady deals, unless something is pretty obviously a scam. And I don't suppose you want to discourage venues and promoters for charging. I guess what it comes down to is "caveat emptor". As an artist you have to choose what you think is going to be worthwhile.

I think you provide a useful service. I just don't want it to become the ONLY way that artists can apply to opportunities, at increasing expense and with decreasing chances.

Kirsten


July 26, 2007, 8:28 pm
amos dettonville
Artist, Louisville

Posts: 461
Joined: 2005-10-02
Posted: 1 year 18 weeks ago
cheap comment in a great thread

if this thread goes no further than it has already - it's a great thread / conversation.

it's been great to read the agile minded kristen - such worthy concerns communicated so clearly.

it has also been awesome to see tony here - the epk is certainly an excellent press kit - and i admire the honesty and openess about the sonicbids product from tony.

earned relationships do have a value - that a group like sonic bids can use as an advantage for certain artists at certain stages. so, i can see the value in a company like SB using their earned inroads and cred to help hook up the artist and the promoter.

i also see exactly what kristen is saying ... if promoters are seeing a "long tail" to ride in SB - so that they're double dipping on the artist - SB charges, the promoter charges, SB has the exclusive, the promoter knows it and exploits it ... it becomes a problem worthy of some time spent solving and avoiding IMHO.

do i have that solution? nahh, that's why i titled this "cheap comment" - but this is a great thread.

peac4d.
amos

next comes fire!

--

peac4d.
amos

border="0" alt="count the flying monkeys!">
count the flying monkeys!


July 26, 2007, 10:13 pm
Stephen Abbott
Fan, Vancouver

Posts: 920
Joined: 2006-03-24
Posted: 1 year 18 weeks ago
The long tail

Amos - if there is one thing that the long tail phenomenon will truly revolutionize, it is the power of integrity. With so much choice available, people (artists and fans) will no longer be held hostage by those who only want to exploit them. I believe - perhaps a little naively - that those with honourable intentions will thrive in the long run, simply because word will get out and spread very quickly.

I don't deny anyone the right to offer value, and I also believe Sonicbids has a great product/service concept. In this case, it just seems like someone got a little enthusiastic with the potential "exclusivity" factor.


July 27, 2007, 8:13 am
amos dettonville
Artist, Louisville

Posts: 461
Joined: 2005-10-02
Posted: 1 year 18 weeks ago
but no double dipping

stephen - i agree ... though if i were in sonicbid's shoes - i might get tempted by the "exclusive" too. in the end, giving into that temptation, IMHO, will certainly spend all that "integrity" cred of which you speak - and once spent ... it's hard to recoup.

kristen pretty much nailed the major concern here:

Quote:
... if you have a performance venue, selecting bands is part of your job, it's not an extra service. That's a trend that worries me a great deal - is it going to cost me $100 just to APPLY to book a cross-Canada tour, with no promises of any results?

i have no problem with bands "bidding" for shows - and promoters "bidding" for bands - with an excellent press kit - an e-press kit at that.

i'd think past a membership - the idea of "no play - no pay" or "pay per play" would be reasonable for the "networker" sonicbids to require.

but, the promoter - hopping on the tail of sonicbid's membership and then charging on top of that - sounds fishy - sounds lame - sounds like exploitation.

no double dipping on the artist - sonicbids provides a good service to the promoter and reps the band well (as we agree - there's value in that). if the promoter bites and books - but wants some fee - i think this will make sonicbids a bad neighborhood - and nobody likes to go to a bad neighborhood. ultimately it seems like it robs sonicbids of their proposed value.

peac4d.
amos

next comes fire!

--

peac4d.
amos

border="0" alt="count the flying monkeys!">
count the flying monkeys!


July 27, 2007, 9:51 am
sonicbids
Fan, Boston

Posts: 3
Joined: 2007-07-23
Posted: 1 year 18 weeks ago
The Longer Tail

I do enjoy a good discussion...

And I also love talks of the long tail phenomena. If you haven't read this book yet I encourage everyone to read this book "The Long Tail" by Chris Anderson

http://www.amazon.com/exec/obidos/ASIN/1401302378/bookstorenow600-20

Really good read, and from a musicians point of view Its incredibly exciting, cause the long tail can give rise to a middle class musician, where many of the talented acts who currently go under the main stream radar may find themselves in a niche market. They might not be major Pop Superstar Status, but many will be able to live comfortably off a dedicated fan base.

And Kristin, I understand your concerns about the idea of putting everything in one standard medium. There is always a downside to that no matter what model you apply it to. Just as there is a downside to everything. Sonicbids does not want to be the only way you get gigs or book a show, we do however want to be the main platform for that initial connection, to help artists find that venue, song contest, ect ect that they wouldn't other wise known existed. After that we hope the working relationship is built, and there is no need to submit anything, where you can be like

"Hey Bob, were coming around again this year, how about a Saturday night gig this time".

We are good for when you can't just walk into the club and talk to someone (which no doubt is the best method of getting any gig). Even if you do submit through Sonicbids, I encourage you to still pick up the phone and call, or write an email, and really give the promoter, booker, ect ect the sense of who you are.

Our goal is to have a community of artists who pick and choose what promoters they want on the site, a lot like ebay where the really bad sellers get ignored and avoided.

And I can see what Amos is saying as the idea of the double dipping. And for the smaller clubs and other opportunities we used to have free submissions. However there were major problems with that. Where artists would submit to things with the "hey its free, why not?" mentality. Metal bands would submit to jazz venues and other things. Which for the promoter, made Sonicbids useless, and the artists that were a good fit for the venue get ignored among the noise. So we introduced the $2.00 minimum fee to act as a barrier. Having some type of monetary investment will hopefully mean that artists are investing into the business relationship as well, and making the submission more worth while.

We Like our system, but nothing is perfect and we are always open to better ideas. So if you have a way you think Sonicbids can be better I am all ears. No one at this company claims to know everything, and we designed the site for artists and promoters to connect, so the only way it can get better is by having artists such as your self tell us what you want to see out of a service like ours.

We definitely don't want to be a "bad neighborhood" Smiling So I suggest you common down for a visit Smiling

-Tony-


July 27, 2007, 4:23 pm
Stephen Abbott
Fan, Vancouver

Posts: 920
Joined: 2006-03-24
Posted: 1 year 18 weeks ago
good vs greedy
Quote:
Metal bands would submit to jazz venues and other things. Which for the promoter, made Sonicbids useless, and the artists that were a good fit for the venue get ignored among the noise.

It really does come back to integrity, doesn't it? Greedy bands ruined it for the rest of them.


July 28, 2007, 1:10 am
amos dettonville
Artist, Louisville

Posts: 461
Joined: 2005-10-02
Posted: 1 year 18 weeks ago
ilike a good neighbor
Quote:
we used to have free submissions. However there were major problems with that. Where artists would submit to things with the "hey its free, why not?" mentality. Metal bands would submit to jazz venues and other things. Which for the promoter, made Sonicbids useless, and the artists that were a good fit for the venue get ignored among the noise.

first i'd like to say - tony you're a good rep for what you're doing at sonicbids. i appreciate the lack of "defensiveness" and you get points for being straight up about "not being perfect."

as stephen said, artists "with the "hey its free, why not?" mentality" kinda rained on the party for everyone else. at present, i haven't a better idea to solve the problem beyond what you did.

maybe someone could see something that's workable for a large database of artists and promoters?

anyway, i for one, am glad to see you on project opus - i know with so many music outlets out there today it's hard to be authentically involved in so many communities. still, i have wondered why more sites haven't seen the importance of working alongside one another as opposed to being "in competition" with one another.

kudos to soncibids for representing.

hopefully, the "long tail" idea and simply the interactive nature of the new media and it's new models will produce strategic partnerships, friendships, alligences, and networking possibilities - so that "exclusive" doesn't win the day - and Win / Win becomes the news of the day for those who do have integrity.

a rising tide does raise all boats and ships and things that float Smiling

certainly, it is my hope that sonicbids will be a "great neighborhood" - and in today's economy - we should all remember that great neighborhoods are created by great neighbors.

peac4d.
amos

next comes fire!

--

peac4d.
amos

border="0" alt="count the flying monkeys!">
count the flying monkeys!


July 31, 2007, 9:30 am
arctic
Artist, Vancouver

Posts: 119
Joined: 2006-03-09
Posted: 1 year 17 weeks ago
Ebay comparison

You're right, it does go both ways - there's always going to be bands ignoring the rules too, whether out of greed, laziness or overenthusiasm. I certainly can't blame you for initiating the fee; again it comes down to people trying to game the system on either side. And they ruin it for the rest of the class. Eye-wink

Tony mentioned:

Quote:
Our goal is to have a community of artists who pick and choose what promoters they want on the site, a lot like ebay where the really bad sellers get ignored and avoided.

Maybe that sort of a feedback rating system is something that could be incorporated into Sonicbids, sort of like Slashdot/Digg-style community policing. So if a 'zine submission mysteriously never amounts to anything, or a venue has a reputation for not paying their performers, these sorts of things would begin to emerge. And the good venues would get kudos and comments about being good, reliable places to play. It'd even be nice to get reports "from the field" about the vibe of a venue - sometimes a bar's website makes it look like it might be good for a singer/songwriter, but when you actually show up you realize nothing really works well with the crowd but top 40 cover bands.

Again, there'll be people trying to game that system too. There'll be irresponsible bands who messed up their own gig posting things like "Those @#$%^&* ripped us off", and there'll be promoters posting false positive comments for themselves. But with enough eyes monitoring it - and Sonicbids does have enough participants to make it work - the truth tends to come out in time...

Kirsten


July 31, 2007, 3:15 pm
sonicbids
Fan, Boston

Posts: 3
Joined: 2007-07-23
Posted: 1 year 17 weeks ago
Amen to that

I first just want to say thank you for you kind words and for the awesome ideas, and thank you all for being open to conversation with me. The best results always occur when you have large numbers of people are working together toward a common goal, to add to the inspiring words of Amos.

And yeah it would be awesome if sites and companies did start to work together, instead of competing. But competition is what creates the best outcome, because it pushes you farther, or at least that’s what most business models use as motivation. Though I would imagine there is a better way to attain that progressive growth while working with like minded people, but that is the holy grail there, at least in my eyes. And as Stephen said the problem comes down to integrity.

And Kristen your idea of an E-bay comparison is a great idea, and we actually have something very similar to that in the works. Not sure of all the details yet, but we are looking to incorporate a rating and feedback system for promoters and artists. So artists can comment on promoters they have worked with, and vice versa.

We tried last year, but we didn’t quite get it right that time, so we will be trying again, which is currently scheduled for late this year.

What we hope to attain is precisely what you said, we want the integrity to come out, and we want the artists to decide which club, promoter, label, Ect. Ect, is good and which is not, and we want the information to be easy to find. We also want promoters to know how good an artists is too, like what act will show up on time, or at all. And what we also want is the ability to rate good feedback out of the non helpful stuff, and the ability to review the person giving the feedback, so you know whither the comments are legitimate.

And Digg does have really interesting technology for something like that, so I wonder how we would be able to implement it. I’ll shoot that idea on over as something to think about when we start hashing out the project.

Like you said, I hope that with enough people using the system it could be easy to weed through any false and or just useless information, but only time will tell. First we have to build it.


July 31, 2007, 5:15 pm
amos dettonville
Artist, Louisville

Posts: 461
Joined: 2005-10-02
Posted: 1 year 17 weeks ago
glad i waited
Quote:
And Kristen your idea of an E-bay comparison is a great idea

last night i almost posted "hey wait a minute" on this thread ... i am glad i waited.

still, if ebay is providing a model - then the pay as in bids would be something i'd like to see happening.

promoters auction shows.

bands bid for shows.

bands auction tours and shows.

promoters bid for bands.

secondly, a 3 to 5 tier declaration of genre on the part of bands and on the part of promoters (in the music styles sought) would be important.

once a band declares their genre - up to 3 (or even 5) tiers deep - then there'd be no bidding for gigs outside one's genre. make it simply impossible for such a bid to happen.

the same with promoters (who might have to declare per bid - if the promoter does multi genre promotions).

- - - - - - - - - - -

finally, as sonicbids grows - it would be nice to see some of the new suggestion based tech being used - like blockbuster is beginning to do with their products.

- - - - - - - - - - -

on the idea of competition - i love competition. however, the spirit of exclusivistic thinking misses out on the integration of online services which can and will only enhance the operation of those who participate.

project opus is all about the musician - sonicbids is a compliment to those goals - as an example. people who don't see strategic partnerships or co-belligerents or loose attachments as something worth trying at the very least ... might just find themselves missing a great deal of the market they hope to attain. just my opinion. (and yes i meant co belligerents - which is a term i find useful to describe people who might otherwise be at odds - working together).

ebay is a great model for you ... maybe float an opt in side alpha version of sonicbids on a php auction script - and see how it works? just an idea.

peac4d.
amos

(amos always amazed by kristen's brilliant mind and communication skills)

next comes fire!

--

peac4d.
amos

border="0" alt="count the flying monkeys!">
count the flying monkeys!


November 5, 2008, 9:25 pm
sook
Fan, Sydney

Posts: 1
Joined: 2008-11-05
Posted: 3 weeks 4 days ago
Is sonicbids a scam?

I've used it quite a bit over the last 6 months and what I've noticed is the same companies (if they really exist) keep trying to promote the same gigs. I would apply and it would cost me $10 and then I'd get a "not selected" response a little while later. Ok, my music is probably cr@p. But then I'd see the same company promoting a gig almost identical to the previous one. When I apply for this then I get the same "not selected" and so on and so on. I've noticed this particularly in the category TV/Film/Radio. It seems a huge money spinner for someone - sonicbids and promoter.
I've noticed in one case I applied for a gig (cost $5) and got a reponse of "on file" because the promoter apparantly according to the status liked my submission. That was 3 months ago and I've heard nothing from them since. Then I saw the same gig being promoted again with a later submit by date and for $10 this time.
The only way I saw this 2nd gig being promoted was because I got suspicious and googled the gig name and type. If I go to the submission list I don't see it in there. Are there some smarts in the sonicbids website that check if you've already applied for a specific gig regardless of the date then it doesn't show the 2nd one they've created in the list so you don't get suspicious.
Has anyone else had some similar experiences.